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Radio City to change name, but what will happen to City Landmark?
LIVERPOOL'S iconic St John's Beacon was given listed status in 2020, which includes the reference to the branding of the radio station that broadcast from it.
Known locally as the Radio City Tower, the radio and observation tower was originally designed by James A. Roberts Associates, and opened by Queen Elizabeth II in 1969.
Radio City has been broadcasting since 1974, and moved into the tower that had originally housed a luxurious 5 star revolving restaurant on the top floor, in 1998.
The restaurant stopped rotating after the main bearings seized and closed in the early 1980s. It then became derelict and stood empty for many years, before Radio City purchased it in 1998.
Radio City’s current owners Bauer Media took over the station in 2008, making it part of the "Big City" Network, now the Hits Radio Network.
The radio and observation tower now emblazoned with the Radio City 96.7 sign and a Bauer spokesperson told the media it is:- "reviewing all options" and has acknowledged the importance of the branding on the landmark, after its announcement on its website and social media accounts, like Twitter.
This move means an end to 15 heritage radio brands England and Wales, including Radio City.
Bauer has stressed that there would be no scheduling or local presenter changes to Radio City’s broadcasts once the change of name takes place.
What do you think about the rebranding due to take place in April 2024, and how do you think it will the rebranding will affect the Radio City Tower?
Did you know? Bauer is part of Heinrich Bauer Publishing (Heinrich Bauer Verlag KG), a family run business that has been managed by 5 generations of the Bauer family. It's known for creating some of the most popular publishing brands within:- Germany, France, Poland, and UK. It is now a world wide multimedia conglomerate with its headquartered located in Hamburg, Germany.
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