LIVERPOOL City Council is working with partners to tackle the devastating effects of alcohol harm, as stark data reveals alcohol-related issues are the leading cause of death and illness among 15–49-year-olds across the City. 

During Alcohol Awareness Week (7–13 July), the council is highlighting the impact alcohol use has on individuals, families, and communities whilst outlining its commitment to improving health and wellbeing through a new Alcohol Strategy. 

Although alcohol plays a prominent role in society, its impact is concerning.  

In 2022 over 4,450 people in Liverpool were admitted to hospital due to alcohol-specific conditions, and 97 people sadly lost their lives. These figures are significantly above the national average. 

The wider social effects are equally alarming. In 2022/23, the City saw more than 8,000 alcohol-related crimes, while 594 children’s social care referrals and assessments were linked to parental alcohol use. 

In response, Liverpool City Council is leading the development of a new Alcohol Strategy, bringing together stakeholders from organisations such as the NHS, Merseyside Police, and universities to shape and drive it forward. 

The new Alcohol Strategy will focus on 6 key areas:- 

• Prevention and early intervention 

• Treatment and recovery 

• Community safety 

• Protection of children and families 

• Regulation through licensing 

• Advocacy for national measures including mandatory health warnings and minimum unit pricing  

Councillor Harry Doyle, Cabinet Member for Health, Wellbeing and Culture, said:- “For too long, the harm caused by alcohol has been overlooked despite its very real and lasting impact on individuals, families, and communities throughout Liverpool. This isn’t about telling people not to drink, this is about promoting awareness, helping people understand the risks, and ensuring support is available for those who need it. Ultimately, it’s about creating a healthier, more informed relationship with alcohol across our City.” 

Professor Matt Ashton, Director of Public Health for Liverpool City Council said:- “If we don’t act now, the future looks deeply concerning. According to our State of Health in the City report, up to 38,000 more people could be living with major illness by 2040 many of which will be worsened by alcohol misuse. Through this strategy, we aim to break that trend by building a healthier, fairer Liverpool where the impact of alcohol harm is reduced, and people can live longer, healthier lives, supported by their communities.” 

Progress so far includes the analysis of local data on alcohol-related harms and work with stakeholders to define key priorities.  

A public consultation on the strategy is expected in autumn 2025, ahead of its planned launch in January 2026. 

If you are worried about your drinking or someone else’s, help is available. ‘River’ is Liverpool’s drug and alcohol treatment service which offers free, confidential support. 

Call:- 0151 706 7888 or visit this website.