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Church magazine 'Reform' changes its name. Guess why?
AFTER 52 years in print, the national magazine of the United Reformed Church (URC) has changed its name from:- 'Reform.' Loyal readers were fed up of people assuming they were reading the magazine of Nigel Farage's party, Reform UK.
The new name of the magazine is Reformed. The title is intended to be recognisable as the same magazine, and to reflect the name of the United Reformed Church, while no longer sounding like the name of a political party. In a poll, 86% of readers said they wanted to change the name. A reader in Surrey said:- "Much as I enjoy reading Reform, I make sure I hide the magazine when visitors come round, for obvious reasons." The confusion works both ways. Several people bought subscriptions to Reform, thinking it was Nigel Farage's magazine. They cancelled when they realised it was:- 'some religious thing,' as 1 of them put it. Editor of Reformed, Stephen Tomkins, said:- "We'd talked about changing the name for a few years as Reform UK became more prominent. But at 1st, we took the view, 'It was our name 1st!' Then readers started telling us the name was causing confusion and consternation in local Churches. The URC is not attached to any political party and does not want the name of its magazine to suggest that it is. The URC’s General Assembly has taken positions on public issues that are at odds with Reform UK policy, such as on migration and asylum, but Reform UK is not the only UK party for whom this is true." What are your thoughts on this? Please do let us know be writing a comment or emailing our Newsroom at:- News24@SouthportReporter.Com. Alternatively you can also send us a message on:- Mastodon, Facebook, or Twitter.
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