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New service set to help Liverpool “Liv Life” to the full
By Newsroom
News  |  Thu - January 30, 2025 7:25 pm  |  Article Hits:491  |  A+ | a-

LIVERPOOL residents looking to achieve and maintain a healthy weight can get support from a brand new service that has now launched.

Liv Life Liverpool is free to access for anyone in the City and is informed by the findings set out in Public Health Liverpool’s groundbreaking State of Health in the City:- Liverpool 2040 report.

The programme is underpinned by behaviour change approaches following consultation with partners including the NHS, as well as the wider community. The aim is to support up to about 1,000 families and 2,000 adults in the 1st year.

Anyone can sign up for Liv Life Liverpool via the website, they do not have to be referred by a professional, but need to meet eligibility criteria before a personalised plan is developed.

Designed to support individuals, families and pregnant women, Liv Life Liverpool will also be aligned with the council’s Neighbourhood Model to ensure that services throughout Liverpool’s communities will be engaged.

Liv Life Liverpool plans last for 12 weeks and include:-

  • 1-to-1 coaching, with sessions taking place either in person or virtually

  • Weigh-and-stay or weigh-and-go groups

  • Physical activity groups.


There will also be on-the-go support from the free Best-You app which can also help with reducing alcohol consumption and stopping smoking.

All the different elements of the programme have been tailored to support people to develop knowledge and practical skills around food and cooking and physical activity which will ensure a successful and sustainable journey towards achieving a healthy weight.

Almost 2/3 of adults in Liverpool, 63%, are overweight and about a quarter of children start primary school overweight, increasing to one in three children aged 11 being overweight or obese by the time they enter secondary school.

Liverpool City Council’s cabinet member for Culture, Health and Wellbeing Cllr Harry Doyle said:- “Liv Life Liverpool is a brilliant toolbox for residents to use to support them to eat healthily and to get more active. Trying to achieve a healthy weight can be daunting for many people. The team at ICE Creates understands this so have developed an evidence-based programme that has plenty of support built in to make sure that change is not only sustainable but enjoyable. Whilst losing excess weight is important for reducing the likelihood of serious health conditions such as heart disease, high blood pressure and type-2 diabetes, Liv Life Liverpool is about more than just the numbers on a scale. It’s about building healthy habits that will last a lifetime.”

Matt Ashton, Liverpool’s Director of Public Health, said:- “I am thrilled we are now offering the right support to create a healthy weight culture, that benefits everyone in Liverpool. We’re excited to be on this journey to improve the health and wellbeing outcomes with our residents, and working in multiple partnership including ICE Creates, Liverpool City Council’s Neighbourhood Managers, Food Active and Feeding Liverpool.”

ICE Creates’ Liv Life Liverpool’s service and engagement lead Jamie Prescott, said:- “As service lead I am looking forward to engaging with the many excellent partners we have in this City, with the ultimate aim of helping people to make small but crucial changes. We want to help families and adults across Liverpool to improve their long-term health and believe this service can really make a difference.”

You can follow Liv Life Liverpool on Facebook and Instagram.

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