LIVERPOOL´S Chinatown is calling for ideas for a new logo.

With more than 200 years as Europe’s oldest Chinese community, Chinatown is looking for ideas which will both reflect its history, and support its continued growth.

The overall brand project follows a study by Liverpool City Council’s Business Support Service, which gathered feedback from local businesses, community groups and stakeholders to unearth ideas and insights into Chinatown and its future.

Following recommendations from these discussions, a creative brief has now been published by the council, with the logo idea as a central part of the process.


How to enter

Concepts should be submitted to chinatownlogo@kenyons.co.uk by 24 November 2025.

For full details on how to submit, please visit this website.  

A shortlist will be compiled by 9 December 2025 and shared on social media for a public vote until 16 December 2025.

As well as the public vote, Chinatown businesses and core community members will be voting.

The winning logo will then be developed by a professional creative team in collaboration with the artist, as part of a full Liverpool Chinatown brand strategy, which will roll out next year.

The project is funded by the UK government through the UK Shared Prosperity Fund, with the Liverpool City Region Combined Authority as the lead authority.
 
Cabinet Member for Growth and Economy, Cllr Nick Small, said:- “This is a chance for anyone to put forward an idea for a design for a logo which will help take Chinatown forward, and create a lasting legacy. The key focus is to present a brand that is meaningful, memorable and unique, and true to the soul of Liverpool Chinatown – with a story that can be appreciated by a diverse audience. We’re not looking for ideas to be polished and professional, and they can be submitted in all kinds of formats. The important thing is that they reflect what Chinatown is all about. We’re really looking forward to seeing what ideas people can come up with.”